With all of the different outlets for advertising now it can very quickly become an overwhelming endeavor to decide what to advertise and where. What type of targeted advertisement fits the platform and which is the best form of advertising to invest in, are just a few things to be considered. It can be very easy to get caught up in the cost of advertising on so many platforms, and creating separate advertisements for each that other projects are put on the back burner.
One of those projects may be that corporate commercial that has been needed for sometime, but you didn't have the time to spare to make it. But that commercial may be your saving grace when it comes to your overwhelming problem. Here are three reasons why you should put that corporate commercial on the front burner.
Did you ever wonder why in some commercials you barely see the product, but instead the commercial seems like its only objective is to make you laugh or cry? It's because they want you it to stick with you. A corporate commercial allows you to be able to tell the story of the company in a way it's never been told before. It can bring the words of the story off of the page and into a real experience your customers can resonate with. You can better associate the feelings and experiences that come with your brand using video, images and music that people will remember and associate with your brand.
When writers are trying to describe the look of something they need several sentences to accurately describe it. If they are trying to describe a feeling, sometimes the need an entire paragraph of comparisons to get it across. With a video, all of that can be condensed into images along side words to make it easier for the public to see and understand what you are trying to convey. Not to mention, with the attention spans getting shorter all the time, most people don't stop to read much of anything. Videos are the best way to communicate. And because they are the best way to communicate, a video will translate well to all advertising venues.
Search Engines Love Videos
Cracking the Google code for top search spots will always be an endeavor for every company. Search Engine Optimization (SEO) isn't going away anytime soon, and you need to do all you can to help your listings out. It's a good thing those web crawlers (the little imaginary bots that scour the internet for results for searches) love videos. Make sure your videos have clear and relative tags and your search results will thank you for it!
Putting in a little extra effort for a corporate video can go a long, long way. You can use that video on multiple platforms, it can help your search results, but most importantly it will help create a connection with your current and potential customers. It really is a winner!