Training videos have been used in companies for years, and for good reason. Training videos are more engaging than reading material and result in better retention for employees. A visual example and explanation will help your employee be more productive as soon as they begin resulting in a smoother running business and increased profits. Not to mention how cost effective video trainings can be, but the thought of organizing a training video can be overwhelming. Here are three things to help you get started and create the best training videos for your company.
Start with a script.
Your current training may be done in person or via a manual; either way you have a starting point for your script. Start with an outline of what you would like to cover in the training and then begin writing the copy of the script. Be sure to include what visual examples you would like to include in the video. Having a script cuts down on production times, and therefore production costs. If you come to a taping just planning on "winging it", also plan on several takes for you get it just right.
Keep it professional and on brand.
These training videos will be one of the first times your new employees are exposed to your brand. Everything you say and do in these videos represents your company's culture and brand. That goes for visuals too. The colors, fonts, and other elements of the video need to fall in line and blend with your branding. You know what they say about first impressions, that also counts for training videos.
Avoid trendy slang and current events.
You may be tempted to include something currently trendy to connect with your audience, but trends fade. Including trends in your video will date it faster, meaning you will have to update it more often. Keeping your videos simple, branded, and in sync with your company culture will ensure your investment in the production of those videos is worth while. That's not to say you will never have to update your videos, companies change policies and re-brand, but you will not have to do it as often.
If you follow these few tips and communicate with your production team you are going to have a great, engaging training video that will give your new employees a leg up in their first few weeks.